Features to look out for
Search and Discovery
A search and discovery engine is one of the core functionalities of an influencer marketing platform and helps marketers find the most relevant influencers for their product.
Analytics and Reporting
A good influencer marketing platform should allow brands to analyze the actual impact that an influencer’s ad campaign has created for the product or service and calculate the return on investment (ROI) for the whole campaign
Campaign Management
Features like campaign content management allow users to manage ad text and graphic creatives, hashtags, mentions, campaign duration, deadlines, giveaways and sweepstakes, and other ad campaign features for multiple brands and influencers.
Influencer Payment Process
Some influencer marketing platform have features in place that allow brands to manage payments to multiple influencers form one place.
Nordics
Inzpire.me is an influencer market place that offers detailed profile insights and creator personality traits. There is an overview available of the influencers’ average fee based on past collaborations. Services: Campaign Management, Analytics and reporting
Boksi has developed an easy to use influencer platform which is focused around micro-influencers. The platform allows you to approve influencers’ posts manually.
Services: Campaign Management, Analytics and reporting
Woomio is a big data platform for influencer marketing. You can discover new influencer through the search engine, manager your influencer relations and measure collaborations. Services: Search and Discovery, Campaign Management, Analytics and reporting
All-in-one influencer platform, demographic data available. Their tool provides an extensive measurement report center to analyze your campaign. Services: Search and Discovery, Campaign Management, Analytics and reporting
Sakea has a selection of handpicked content artists active on Instagram, TikTok and Youtube. You can also follow the overall sentiment of content and have insights related to your brand or product. Campaign Management, Influencer Payment Process, Analytics
WeHype is a self serve influencer marketing platform for Twitch, Gaming and eSports. The platform connects brands and gaming influencers for sponsorship campaigns. Services: Campaign Management
Brandie is a Sweden-based crowd marketing platform that is also the world’s first social media loyalty program. It aligns the interests of both brands and their customers.
Services: Campaign Management, Analytics and Reporting
The 1nfluencers platform allows you to find influencers through a combination of filters. Campaign management and reporting are included as well as a briefing process. Services: Search and Discovery, Campaign Management, Analytics and reporting
The Ghostlamp platform automates the process of finding, contacting and paying influencers. Services: Search and Discovery, Campaign Management, Analytics and reporting, Influencer Payment Process
Benelux
The software of Influo is built around Influencer Relationship Management. Influencers upload their published content on the platform so advertisers have insights in real-time content KPI’s. Services: Search and Discovery, Campaign Management, Reporting
End-to-end platform wich gives the user a cost estimate of the influencers’ fee per channel. There is a wide range of search functions available such as location and radius.
Services: Search and Discovery, Campaign Management, Analytics and reporting, Influencer Payment Process
Influentials is an all-in-one platform for finding influencers, managing campaigns and tracking performance. It’s a combination of a software and a marketplace.
Services: Search and Discovery, Campaign Management, Analytics and reporting, Influencer Payment Process
InfluencerDNA has developed a database with handpicked influencers. The tool has a wide range of search filters and you can analyze and compare influencers.
Services: Search and Discovery, Analytics and reporting
Juulr is a data driven influencer marketplace. Besides the normal influencer campaign management, the user has the option to set up performance based deals with the influencer. Stories and it provides an extensive measurement report center to analyze your campaign. Services: Search and Discovery, Campaign Management, Analytics and reporting, Influencer Payment Process
The Cirqle is an influencer -commerce platform that ties engagement to online and offline sales. It’s one of the few platforms that enables online purchases and tracks conversion.
Services: Search and Discovery, Campaign Management, Analytics and reporting, Influencer Payment Process
The influencers’ Movement connects brands and agencies with content creators. The platform provides different options such as sending out pitches and post tracking.
Services: Campaign Management, Analytics and reporting
SocialBrands provides an influencer module and has a network of influencers through a real-time connection. The statistics dashboard contains statistics such as IPM and reach.
Services: Campaign Management, Analytics and reporting
Europe
Stellar.io is a comprehensive toolbox that will help you find the right influencers for your collaborations, analyse their audiences and plan & monitor your campaigns. Their platform gives both a cost estimation for the influencer and an EMV per active channel. Services: Search and Discovery, Campaign Management, Analytics and Reporting
Heepsy offers a platform where you can scout for new influencers in all area’s. The software allows you to dive deep into specific niche markets and you have the ability to filter by region and city. They list influencers from 5k followers and gives a cost estimation of the influencer. Services: Search and Discovery
Multipurpose influencer tool, great for analyzing both influencer and brand development on Instagram. In-depth audience demographics and engagement data clarifies whether an influencer is the right choice for your brand or client.
Services: Search and Discovery, Campaign Management, Analytics and reporting
Lefty’s influencer software helps you to manage your influencer relations. Lefty collects sponsored content and provide an automatic reporting of the campaign, measuring the impact of influencers and you can benchmark your brand against competitors.
Services: Search and Discovery, Campaign Management, Analytics and reporting
Traackr’s influencer software helps you to identify new relevant influencers through different verticals and cut through the clutter. Services: Search and Discovery, Analytics and reporting
Favikon is an AI-powered pre-campaign tool to find, audit, and contact influencers for brands and agencies. Services: Search and Discovery
Hype Auditor reports on iclarified Instagram accounts: fake followers, likes, engagement, comments, stories, audience and demographic info. Services: Search and Discovery
Tagger provides a 360 influencer marketing solution that allows brands and agencies optimize their influencer strategies- Their dashboard contains advanced search tools and filters and lets the user create personalized influencer lists. Services: Search and Discovery, Campaign Management, Analytics and Reporting
Klear offers an influencer marketing solution that lets brands find appropriate influencers, examine their usefulness and cooperate with them. The selection process includes the option to find influencers on different paltforms and industries
Services: Search and Discovery, Campaign Management, Analytics and Reporting
Onalytica’s sofware allows you to easily identify key influencers through a range of different filters such as topics, countries and how they relate to a specific brand.
Services: Search and Discovery, Analytics
Paladin developed a software for brands and agencies to manager creator relationships, execute social campaigns, visualize data & automate payments for Youtube, Facebook and Instagram. Services: Search and Discovery, Campaign Management, Analytics and reporting, Influencer Payment process.
Hivency is an integrated software solution that enable brands to discover influencers, manage campaigns and scale micro and nano influencer marketing projects.
Services: Search and Discovery, Campaign Management, Analytics
Part of Launchmetrics is their influencer marketing platform dedictated to fashion, luxury and cosmetics. Influencer Search, Campaign Management & Tracking/Reporting available. Services: Search and Discovery, Campaign Management, Analytics and reporting
Multifuntional influencer platform. Strong search functions that includes 20+ criterias such as keywords, geolocation and audience demographics. Detailed metric reports for campaigns and projects. Services: Search and Discovery, Campaign Management, Analytics and reporting, Influencer Payment Process.
Tailify provides their customers with a full-service platform. It offers data about the influencers’ reach, brand affinity and demographic insights.
Services: Search and Discovery, Campaign Management, Analytics and reporting
Peg is a Youtube and Instagram influencer marketing tool for brands and creators to collaborate and produce content. They have a unique feature that makes it possible to retarget audience who have engaged with influencer content.
Services: Search and Discovery, Campaign Management, Analytics and reporting
Active in OTHER regions?
Do you have influencer activties in MENA or APAC? Get in touch with us so we can match you with influencer platforms that cover your region.