For those who handle their discovery process manually, scrolling through Instagram trying to find the right influencer on a hashtag or keyword can be very time-consuming. We have noticed that a lot of brands and agencies are still depending on the influencer to provide them with post-KPI’s or demographic insights. With the support of an influencer platform, you take back control and don’t need to chase the influencer to acquire the necessary data.

An influencer marketing platform is a software solution that makes life easier for both brands and agencies. These influencer platforms provide tools to discover new relevant brand ambassadors. 61% of marketers agree that it’s difficult to find the right influencers for a campaign.

Various industry verticals, including fashion, lifestyle, media, and consumer goods, are expected to be the major adopters of influencer marketing solutions and services. The increasing need to identify the right influencers and enhanced brand recognition are some of the factors that will drive the adoption of influencer marketing platforms. Furthermore, the demand for a comprehensive social media marketing solution among PR agencies and the need for higher customer engagement will also drive the growth of the market.

Essentially, using some kind of software can help you with the following aspects:

• search and discovery
• campaign management
• influencer relationship management
• analytics and reporting
• fraud detection and compliance management

Whilst influencers can be of great value, collaborating with them is often the most challenging aspect. The information we have shared above can help make things a lot easier and the adoption of influencer marketing platforms will assist you to separate the pretenders from the performers.